In the video Where Good Ideas Come From, Steven talks about where the ideas come from. All of the different concepts that talk about ideas become florid into one. The concept and different ideas steer us into a direction of idea- creation. A new network of ideas are the neurons firing up inside creating more and more ideas. I personally think that the twins do not have these concepts where as the other designers are creating this beautiful work in their fashion but come up with themselves. The twins help each other out with their designs and honestly, it;’s not fair to the others. There’s two brains working on each project rather than one. I think that their concept isn’t very competitive as what this show is all about. Competitiveness.